INDA and Gol al Futuro Programme

National Food Institute and Ministry for Tourism and Sports

Design of educational material

In 2013-2014, the National Food Institute (INDA) and Gol al Futuro Programme trusted Círculo Salvo with the design of a nutrition handbook (learn more here), a recipe book (learn more here) and a brochure/poster to teach footballers aged 10 to 18, of different social classes and their families, about nutritional habits. A survey was carried out in order to learn about the communicational references of this specific audience, focusing on their cultural consumption habits (media, brands, and celebrities, etc.). The contents were edited adapting their style and determining hierarchies and reading levels. The material created was launched in 2014 by the Ministry for Tourism and Sports, causing a great impact.