It all started in 2007 as a design and nomenclature task aimed at organising the large variety of products of a construction-orientated company, which later became an inexhaustible source of communication projects. Círculo Salvo worked with this company which manufactures premixed mortar, in the development of institutional materials (stationery, brochures, advertisements, catalogues and posters), institutional audiovisual materials, a website and a large stand for the Construction Fair.