Cycle: 30 years on, more democracy
On July 2015, Círculo Salvo were selected amongst 14 studios to design the image of the cycle entitled 30 years on, more democracy, organized by the Office of the Chairman of the Senate in the second semester of the year.
This challenge has entailed the construction of a visual proposal which carries the symbolic value of celebrating one of our Nation’s most precious assets, as well as an up-to-date look at our democracy by means of measured graphics and historically relevant images, combining its historical value with a view to the future.
One of the main challenges of this project is the use of the image on a wide array of elements, as well as its coexistence with other brands; articulating a visual identity which raises above the traditional concept of graphic brand.