Between 2010 and 2014, Círculo Salvo worked on the production and design of Alliance Française de Montevideo’s institutional dissemination products. Electronic newsletters were created for every institutional activity, billboards promoting courses and events, brochures, and other forms of cooperation were created, with the French culture as its strategic centre. Contents were edited and supervised in French and Spanish on a daily basis. This resulted in a continuity and homogeneity of the visual discourse which favoured its institutional positioning with a proposal which was serious and attractive at the same time.