AEBU Kindergarten and Day Care Centre

Redesigning its visual identity and enrolment campaign

AEBU Kindergarten and Day Care Centre is one of the oldest preschool education institutions in the country. The symbols that represent it have undergone a logical evolution in its 40 years of existence. In 2012, Círculo Salvo updated its visual identity and proposed a more modern brand, in line with its predecessors. Work was also done to design and produce an enrolment campaign among employees of the financial sector, which demanded logistics and discussions with union representatives. A slogan, brochures, and a promotional object were created for the campaign, which were aimed at bank employees and their children.