Between 2010 and 2012, Círculo Salvo worked for the Technologies for Financial Inclusion Program, sponsored by the Multilateral Investment Fund (MIF) of the Inter-American Development Bank (IDB), and the support of the Andean Development Corporation. This program made a call for ideas for projects aimed at improving access to financial services by lower income population, through innovative technological solutions in Latin America and the Caribbean.
The first step of this consulting job was a thematic research and the preparation of a diagnostic for the generation of a strategic communication plan which would organise the dissemination of the Program and its international calls. This intervention involved assistance in the creation of the Program, the generation of its visual identity, as well as the implementation and management of a digital platform in three languages, which was used as a springboard for the dissemination of public calls, and where news, documents and multimedia materials were published on a daily basis. Several audiovisual interviews were produced and promoted with thematic references; this was done in coordination with the Program’s technical team and suppliers (USA, Mexico, Peru, India).
Nearly 700 organisations responded to the two calls issued by the program, and more than 1,600 individuals, organisations and companies from all over the globe registered on the platform.
The graphic production also involved designing and producing a campaign to disseminate the results of the calls, which included publications, audiovisuals, and a stand at the 2010 and 2012 Foromic, organised by the IDB in Uruguay and Costa Rica, respectively.