Miguita de pan

Design of a visual identity and communication media development

In February 2015, a family with long tradition in breadmaking gave birth to Miguita de pan: a bakery and confectionery shop in the El Prado area of Montevideo. Before its impending opening, Círculo Salvo’s team was in charge of designing its visual identity and brand system, especially for packaging, signage and many other purposes. Simple yet powerful, the graphic brand achieved combines the entrepreneurs’ commercial spirit with the warmth of a traditional bakery.